THE WHIGS - KILL ME CAROLYNE

What this video is

Released in March 2010 as the lead single from The Whigs' third album 'In the Dark' on ATO Records, 'Kill Me Carolyne' arrived during a moment when stripped-down American rock trios — energized by the commercial breakthroughs of The Black Keys and Kings of Leon — were finding renewed mainstream traction. The Whigs, formed in Athens, Georgia in 2002, had toured extensively with Kings of Leon and were positioned as a…

Why it matters

As the flagship single of 'In the Dark,' 'Kill Me Carolyne' encapsulates the 2010 indie-major crossover moment for Southern-rooted garage rock — hard-hitting power-trio songwriting indebted to 1990s alt-rock but polished for the post-Kings of Leon arena. The track's rapid-cut music video aesthetic…