Hootie & The Blowfish - Time

What this video is

Released October 24, 1995 as the fourth single from Cracked Rear View, 'Time' arrived during the apex of Hootie & The Blowfish's commercial ascent. The album would go on to sell over 21 million copies in the US alone, becoming the top-selling debut album in American history at the time. The band occupied a unique cultural position as an accessible, racially integrated Southern rock act whose warmth and sincerity…

Why it matters

Represents the peak commercial moment of mid-90s adult alternative/post-grunge mainstream rock. Hootie & The Blowfish's 'Time' and its video document the genre's capacity for massive crossover appeal via unaffected sincerity. The performance-documentary visual language became a template for…

The director

Frank Sacramento is a music video director active primarily in the 1990s and early 2000s. His confirmed credits span rock, hip-hop, and R&B, including work with Hootie & The Blowfish, The Roots, The Breeders, Dru Hill, Everlast, and Blondie. His videography…