Ed Sheeran「Bad Habits」日本版アニメーション・ミュージック・ビデオ - Ed Sheeran「Bad Habits」日本版アニメーション・ミュージック・ビデオ

What this video is

Released August 11, 2021, this Japan-exclusive animated music video for Ed Sheeran's chart-topping single 'Bad Habits' represents a landmark in early-2020s Western-artist Japan market localization strategy. The song debuted at number five on the Billboard Hot 100 and spent six consecutive weeks at number one on the UK Singles Chart. Warner Music Japan commissioned CALF studio to produce an entirely original anime…

Why it matters

A rare instance of a top-tier Western pop artist commissioning a fully original anime music video for exclusive Japanese market release, this work sits at the intersection of global synth-pop and the long tradition of Japanese animated promotional media. It reflects the growing influence of anime…

The director

Naomi Izumida is a Japanese animation director affiliated with CALF, an animation production studio. Izumida directed the Warner Music Japan-commissioned anime music video for Ed Sheeran's 'Bad Habits,' released August 11, 2021, produced by Genki Yamaoka…