Gomez - Silence

What this video is

Released in 2004 as the second single from Gomez's fourth studio album Split the Difference (Hut/Virgin), 'Silence' arrived at a precarious moment for the band and their label: Virgin/EMI subsequently shut down Hut Recordings, ending Gomez's tenure with the imprint. The video was produced in Hamburg by QFilmproduktion with creative direction by Niklas Briner and directed by Berlin-based Uwe Flade — reflecting the…

Why it matters

Documents the mature phase of post-Britpop British indie rock, bridging the Mercury Prize generation of the late 1990s with the mid-2000s transition to independent American labels (ATO Records). The rapid-cut, high-contrast visual language reflects the influence of European art-video direction on…

The director

German music video director and entrepreneur born 1971; studied film, history, and theatre at Ruhr University Bochum; active directing music videos and commercials since 2000/2001; Berlin-based; has directed over 60 music videos for artists including Depeche…