The Cranberries - Time Is Ticking Out

What this video is

Released February 2002, 'Time Is Ticking Out' arrived at a moment when the post-9/11 geopolitical climate was intensifying public discourse around environmental negligence and governmental accountability. The Cranberries had passed their commercial peak (Zombie, 1994; Linger, 1993) and Wake Up and Smell the Coffee represented a deliberate artistic pivot toward overt political and ecological messaging. Dolores…

Why it matters

The video exemplifies the early-2000s alt-rock concept clip tradition: a band at the intersection of mainstream pop accessibility and socially engaged lyricism, deploying high-budget theatrical narrative to amplify message. It represents a transitional moment between the raw performance-driven…

The director

Irish director and editor whose credits span music video, documentary, live concert film, and museum installation. Directed music videos for U2 (The Fly, 1991; Who's Gonna Ride Your Wild Horses, 1992; Hold Me Thrill Me Kiss Me Kill Me, 1995; The Hands That…