The Cranberries - Just My Imagination

What this video is

Released in August 1999 as the third single from The Cranberries' fourth studio album Bury the Hatchet, 'Just My Imagination' arrived during a transitional moment for Irish alternative rock — post-peak Britpop, pre-millennial — when MTV-era music video production still served as a primary vehicle for mainstream alt-pop promotion. The video's deployment of Dublin's post-industrial Poolbeg docklands as a gritty…

Why it matters

The Cranberries occupied a distinctive alt-pop niche that fused jangle pop, dream pop, and post-punk textures with mainstream accessibility. 'Just My Imagination' represents the band's softer, more commercially oriented register from Bury the Hatchet, and its video — favouring concept-driven…

The director

Philip Harder (born 1965) is an American music video and commercial director. He grew up in Wisconsin and relocated to Minneapolis during the 1980s independent music scene, initially performing with the band Breaking Circus before transitioning to directing.…