Manic Street Preachers - Umbrella VIDEO HD

What this video is

Released in February 2008 as part of the NME Awards 2008 covermount compilation, this cover of Rihanna's global 2007 smash was the Manic Street Preachers' most unexpected creative gesture of their commercial comeback era. The band had just been awarded the NME 'Godlike Genius' award and headlined the NME 'Big Gig' at the O2 Arena, cementing their rehabilitation as elder statesmen of British alternative rock.…

Why it matters

Documents a significant moment in post-Britpop cover culture: an established alternative rock band cannibalising contemporary chart pop at the peak of the poptimism era. Serves as a visual artifact of the 2007–2008 NME ecosystem, where indie credibility and mainstream pop were being negotiated in…

The director

Dave Eringa (born 30 July 1971, Brentwood, Essex) is a British record producer, sound engineer, and mix engineer with a career spanning over 30 years. He is best known for his long-standing association with Manic Street Preachers, beginning with their debut…