JD Pantoja, Kim Loaiza - 13 • 13

What this video is

Released in July 2021 at the apex of the Mexican YouTuber-to-musician pipeline, '13•13' is a direct artifact of the influencer-couple celebrity format in Latin digital media. JD Pantoja (Juan de Dios Pantoja) and Kim Loaiza (Kimberly Loaiza) had already established a well-documented parasocial fan relationship with their audiences through YouTube vlogging before crossing into music. The video continues their…

Why it matters

A representative specimen of early-2020s Mexican urbano-latino music video production, '13•13' typifies the influencer-crossover format: high-production romantic narrative paired with performance elements, designed to maximize YouTube engagement and streaming platform placement. It documents the…

The director

Kaled Lopez is a Mexican music video director active in the Latin urban and influencer-pop sphere. Confirmed credits include JD Pantoja & Kim Loaiza's '13 • 13' (Lux Films, 2021) and 'De lao (Remix)' featuring Kim Loaiza, Ely Blancarte, Elvis de Yongol, and…