Brunette - Future Lover ｜ Armenia 🇦🇲 ｜ Official Music Video ｜ Eurovision 2023

What this video is

Released on 15 March 2023 as Armenia's official Eurovision 2023 entry, 'Future Lover' represents a continuation of AMPTV's strategy of platforming young, self-penned Armenian singer-songwriters following the viral global success of Rosa Linn's 'Snap' in 2022. Brunette (Elen Yeremyan, born 2001, Yerevan) wrote and composed the track, embedding bilingual Armenian and English lyrics within an emotionally introspective…

Why it matters

Represents the 2022–2023 Eurovision indie-pop/R&B singer-songwriter wave, wherein smaller national broadcasters (particularly from Eastern Europe and the Caucasus) began selecting self-written, genre-fluid entries over traditional televised competition formats. 'Future Lover' blends…

The director

Aramayis Hayrapetyan is an Armenian film and music video director and editor, active in the Armenian audiovisual production industry. He served as both director and editor on the official Eurovision 2023 music video for Brunette's 'Future Lover', produced by…