Iru - Echo ｜ Georgia 🇬🇪 ｜ Official Music Video ｜ Eurovision 2023

What this video is

Released 16 March 2023 as Georgia's entry for Eurovision Song Contest 2023 in Liverpool, hosted by the UK on behalf of Ukraine. Iru Khechanovi earned the right to represent Georgia by winning the fifth season of The Voice Georgia, singing Loreen's 'Euphoria' with 21.88% of the televote in the 2 February 2023 final. The song 'Echo' was internally selected by Georgian Public Broadcasting (GPB) after her win. Georgia…

Why it matters

Represents the synth-inflected power ballad strand of Eastern European Eurovision entries, combining anthemic vocal delivery with contemporary pop production. The song bridges Georgia's tradition of theatrically expressive contest entries with modern streaming-era sonics, written by Giorgi…

The director

Georgian music video director, confirmed as director of Iru's Eurovision 2023 entry 'Echo', released 16 March 2023 under GPB and distributed by Universal Music (Denmark) A/S. Active in the Georgian commercial music video industry.