Adekunle Gold - Work

What this video is

Released on Nigerian Workers' Day (1 May 2017) as the sixth and final single from Adekunle Gold's debut album 'Gold' (YBNL Nation, 2016), 'Work' functions as both a musical celebration of Nigerian labor and a social commentary on the culture of performative wealth versus authentic hustle. The video's documentary grammar — capturing street hawkers, office workers, and everyday Lagos life — positions it within a…

Why it matters

A landmark entry in the Nigerian Urban Highlife / Afrobeats mid-wave canon, 'Work' demonstrates Adekunle Gold's synthesis of jùjú, highlife, and contemporary Afropop production. As a socially conscious single off a debut album that peaked at #7 on Billboard's World Album Charts, it represents the…

The director

Moe Musa is a Nigerian music video director credited on multiple Afrobeats productions. Confirmed director of Adekunle Gold's 'Work' (2017) under YBNL Nation. Known for documentary-inflected visual storytelling rooted in Lagos street realism.