Plaid - Matin Lunaire

What this video is

Released in September 2014 to accompany Plaid's album Reachy Prints (Warp Records, May 2014), 'Matin Lunaire' sits at the intersection of IDM's visual culture and the emergent fashion film movement of the early 2010s. Oberto's production bridges the Warp Records tradition of commissioning visually adventurous directors with the then-nascent Vimeo art-house circuit, where high-production short films distributed…

Why it matters

A defining example of 2010s IDM visual culture: the video operationalizes the genre's characteristic tension between warmth and melancholy, using slow editorial pacing (9.40s ASL) and surrealist light-architecture to mirror Plaid's melodic-electronic idiom. Its festival success (Las Vegas Film…

The director

French director and scriptwriter based in Los Angeles. Has created over 200 music videos, art films, and commercials. His work has attracted major brands including the Chanel group and artists including Christina Aguilera, Gary Clark Jr., John Tejada, Plaid,…