Plaid - Do Matter

What this video is

Released in May 2016 as the lead single and album opener for Plaid's 'The Digging Remedy' on Warp Records, 'Do Matter' arrives during a period of sustained critical re-evaluation of the UK's post-IDM electronic music tradition. Plaid — Ed Handley and Andy Turner — were foundational figures in the Warp Artificial Intelligence movement of the early-to-mid 1990s alongside Autechre, Aphex Twin, and B12. By 2016, Warp…

Why it matters

A landmark example of the Warp Records long-form cinematic music video tradition in its mid-2010s iteration. The video bridges the label's foundational IDM aesthetic — geometric, modular, emotionally detached — with the warmer, more humanistic visual language of 2010s experimental film. As a…

The director

American designer and independent filmmaker born in Pittsburgh, PA. Graduated from Virginia Tech College of Architecture; gained design experience at IDEO San Francisco and Blu Dot before founding interaction design studio RUNROBOTS. Worked part-time at the…