Porter Robinson - Cheerleader

What this video is

Released March 20, 2024, 'Cheerleader' arrived as Porter Robinson's first lead single in approximately two years and the opening statement of his third studio album Smile! :D. The video engages directly with the parasocial dynamics between electronic music artists and their internet-native fanbases — a culturally resonant theme in a post-pandemic era defined by parasocial escalation on streaming and social…

Why it matters

A landmark 2024 electropop/hyperpop music video demonstrating the genre's visual maturation: rapid-cut editing (1.51s avg shot), mixed-media compositing, and thematic engagement with internet fandom culture converge into a technically ambitious, culturally legible artifact. Peaked at #12 on…

The director

Hugh Mulhern is a music video director working under production company Riff Raff Films, represented by Hands Video. He is the winner of the 2023 UKMVA Best New Director award. His work is noted for hybrid live-action and multi-medium animated visual…