Reba McEntire - And Still

What this video is

Released in July 1995 as the fifth and final single from McEntire's album Read My Mind (MCA Records, 1994), 'And Still' arrived at the commercial apex of narrative-driven country music videos. The mid-90s country video ecosystem — led by artists like Reba, Garth Brooks, and Shania Twain — was characterized by cinematic storytelling, big-budget location shoots, and crossover casting from adjacent entertainment…

Why it matters

Represents the apex of the 'narrative mini-film' country video genre of the mid-1990s. Jack Cole's direction synthesized soap opera emotional grammar, international location photography, and performance-integration techniques into a format that helped define what a prestige country music video…

The director

Jack Cole was a prominent country music video director active through the late 1980s and 1990s, closely associated with Reba McEntire's visual catalog. He directed several of her most celebrated and commercially successful music videos across that decade,…