J Balvin, Sky - Verde

What this video is

Released April 18, 2020, during the early weeks of global COVID-19 lockdowns, Verde arrived as part of J Balvin's fifth solo studio album Colores—a structurally conceptual project in which every track is named after a color and each music video is saturated in that hue. The album was creatively directed by Japanese contemporary artist Takashi Murakami, who designed a distinct flower character for each color. Verde…

Why it matters

Verde consolidates J Balvin's role as the primary architect of cinematic, conceptually driven reggaeton video production in the late 2010s–early 2020s. The Colores campaign—of which this is a key installment—demonstrated that reggaeton could sustain a serialized, museum-quality visual art project,…

The director

Colin Tilley (born June 27, 1988, Berkeley, CA) is a Grammy-nominated American music video director, commercial director, and filmmaker. CEO/owner of Boy in the Castle Productions, he has directed 300+ music videos. Award wins include 2011 BET Video of the…