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Cher - The Music's No Good Without You

2001 · Post-Millennium Euro Dance-Pop (2001) · music video
Cher - The Music's No Good Without You music video
2001Post-Millennium Euro Dance-Pop (2001)Early-2000s Euro Dance-Pop / Auto-Tune MaximalismDir. Nigel Dick

What this video is

Released as the lead UK single on 5 November 2001 from Cher's twenty-fourth studio album Living Proof (WEA), 'The Music's No Good Without You' arrived in the immediate aftermath of 9/11, a moment Cher herself described as motivating the album's positive lyrical warmth. The single's Euro dance-pop production — helmed by Mark Taylor and Brian Rawlings, the same team behind 'Believe' — extended the commercially…

Why it matters

Represents the commercial apex of post-'Believe' Euro dance-pop maximalism, in which heavy vocal processing ceased to be a production trick and became a signature aesthetic identity. Alongside contemporaries such as Kylie Minogue and the broader Euro house movement, this video and single…

The director

Nigel Dick (born 21 March 1953, Catterick, North Yorkshire) is a British-American music video director and filmmaker based in Los Angeles. He studied architecture at the University of Bath and began his entertainment career at Stiff Records. He co-founded…

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