La Sera - ＂10 Headed Goat Wizard＂

What this video is

Released September 4, 2015, as a promotional video for a track from La Sera's 2014 album 'Hour of the Dawn' on Hardly Art Records. The video arrives in the middle of a fertile period for West Coast DIY indie-pop, with La Sera — the project of Katy Goodman, founding bassist of Vivian Girls — operating at the intersection of post-punk lineage and sun-kissed pop accessibility. The band's declared '80s rock reference…

Why it matters

Represents a key document of mid-2010s West Coast indie-pop: a Hardly Art / Sub Pop underground release with artistic DNA tracing from Vivian Girls lo-fi punk through sun-drenched Californian pop. The track and video embody the post-twee, effortlessly warm strand of American independent music that…

The director

Jason Lester is a Los Angeles-based music video director operating under the production company Y2K. Credited as both director and editor on the '10 Headed Goat Wizard' video. Active in the mid-2010s indie music video space, working with Hardly Art Records…