Nasty Cherry - Live Forever

What this video is

Released August 9, 2019, 'Live Forever' arrived during Nasty Cherry's pre-Netflix breakout period, as the band — assembled by Charli XCX and signed to her Vroom Vroom Recordings imprint — was building toward their debut EP 'Season 1' and the November 2019 Netflix docuseries 'I'm With The Band: Nasty Cherry.' The video's DIY aesthetic was a deliberate cultural statement: at a moment when the music industry was…

Why it matters

The video is a key artifact of the 2019 alt-pop DIY visual movement, demonstrating how emerging acts leveraged zero-budget, self-directed aesthetics to build authenticity capital on social media. It documents the merger of 1980s new wave sonic influence with late-2010s vérité video production, and…

The director

Georgia Somary is the bassist of Nasty Cherry, the English-American alt-pop band formed in 2019 under Charli XCX's Vroom Vroom Recordings label. Prior to joining Nasty Cherry, Somary had a background in film set design and no prior band experience, learning…