Kudai, RBD y Lola - Estar Bien [Oficial] [Alta Calidad]

What this video is

Released May 12, 2008, 'Estar Bien' is a Televisa-backed public health campaign single uniting three of Latin America's most prominent youth music acts of the era: RBD (Mexico), Kudai (Chile), and Lola (Mexico). The song was created as part of a campaign addressing obesity, anorexia, and bulimia awareness in Mexico, embedding a wellness message within the commercial infrastructure of telenovela pop. RBD, born from…

Why it matters

Represents a late-peak artifact of the Televisa-manufactured Latin teen pop era, demonstrating the cross-border reach of Mexican media infrastructure. The tripartite collaboration (Mexico/Chile/Mexico) signals the pan-Latin commercial model that defined mid-2000s youth pop. Functions…

The director

Mexican music video and film director based in Mexico City, operating under Madrazo Studio. Active from at least 2005, with credits spanning major Latin pop acts including RBD (multiple videos) and Danna Paola. Studied at Universidad de las Américas Puebla.…