Morgan Heritage - Who Deh Like U ft. Bounty Killer, Cham, Stonebwoy

What this video is

Released in March 2023 as the lead single from 'The Homeland', this video marks a conscious artistic and commercial pivot by Morgan Heritage — a Grammy-winning Jamaican roots reggae dynasty — toward an Afrofusion sound bridging the Caribbean and African continent. The assemblage of Bounty Killer (veteran Jamaican dancehall icon), Baby Cham (dancehall lyricist), and Stonebwoy (Ghanaian Afrobeats/dancehall star)…

Why it matters

A significant document of the Reggae-Afrofusion crossover moment of the early 2020s, 'Who Deh Like U' captures legacy Jamaican artists adopting Afrobeats rhythmic and aesthetic structures to access new global markets — particularly African streaming audiences — while simultaneously validating the…

The director

Jordan Hoechlin is a South African-born, internationally based award-winning film director, music video director, colorist, VFX producer, and cinematographer who trained at the University of Southern California's School of Cinematic Arts. He has directed…