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Thompson Square - Are You Gonna Kiss Me Or Not

2010 · New Traditional Country / Country Pop Crossover (2010–2012) · music video
Thompson Square - Are You Gonna Kiss Me Or Not music video
2010New Traditional Country / Country Pop Crossover (2010–2012)Mainstream New Country Romanticism / Husband-Wife Duo Resurgence (2010–2013)Dir. Wes Edwards

What this video is

Released in July 2010 and filmed in September 2010, this video arrived at a moment when mainstream country music was experiencing a romantic populist resurgence, with husband-wife and sibling duo acts gaining significant traction on country radio. Thompson Square's real-life marriage gave the song's narrative of courtship and commitment an authentic resonance that the video's location-driven, naturalistic visual…

Why it matters

A landmark single in the early 2010s mainstream country romantic ballad tradition. The video crystallized the genre's move toward cinematic, location-based storytelling with real-couple chemistry as a commercial and emotional anchor. As the first number-one for both Thompson Square and the Stoney…

The director

Nashville-based music video and commercial director. Discovered music videos during a summer program at the University of Southern California. Rose to prominence through post-house editing work before transitioning to full-time directing, represented by…

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