Lucky Lo - Supercarry (Music Video)

What this video is

Released June 2021 as Lucky Lo's second single on Copenhagen's Tambourhinoceros label, 'Supercarry' emerged during a period of heightened global awareness around collective care and community solidarity in the post-COVID cultural moment. The video, shot outdoors in Copenhagen, literalises the song's central thesis — that social care is self-care — through a choreographed ensemble dance in which participants…

Why it matters

The video is a key early document of the Tambourhinoceros label's aesthetic identity — naturalistic, community-forward, and conceptually driven. It represents a strand of 2020s Nordic indie-pop that fuses alt-pop songwriting with activist social messaging, positioning dance and collective physical…

The director

Phillip Jørgensen is a Copenhagen-based filmmaker credited as both Director and Director of Photography (DOP) on Lucky Lo's 'Supercarry' music video (2021), released via Danish label Tambourhinoceros. He worked alongside producer Lo Ersare and choreographer…