CATHERINE WHEEL - Delicious HD

What this video is

Released in 1997 as the lead single from Adam and Eve, 'Delicious' arrived at a moment when Catherine Wheel were navigating a crowded and rapidly shifting UK alternative landscape dominated by Britpop acts such as The Verve and Oasis. Having evolved from their early shoegaze roots through the hard rock aggression of Happy Days (1995), the band scaled back their sonic palette for Adam and Eve, embracing keyboards,…

Why it matters

Catherine Wheel occupied a singular position in 1990s alternative rock, bridging UK shoegaze and US post-grunge in ways that influenced subsequent generations of artists. The 'Delicious' video captures the band at their most melodically accessible, and as a promotional artifact for Adam and Eve it…

The director

Mark Adcock is a UK-based director, cinematographer, and producer active in music video and commercial production. His graduation film won best cinematography at the Madrid Experimental Film Festival. He directed, edited, produced, and camera-operated on…