EARTHGANG - Avenue

What this video is

Released in April 2020 during the early weeks of the COVID-19 pandemic lockdown, "Avenue" represents EARTHGANG's sustained investment in animation as a primary visual language—one that bypassed the live-action production shutdowns that paralyzed most music video industries at that moment. The video extends the Mirrorland album universe, a world explicitly drawn from the Black fantasy tradition of 1978's The Wiz,…

Why it matters

"Avenue" is a landmark in the early-2020s animated hip-hop video canon, demonstrating that serialized, chapter-based animated storytelling was viable for mid-tier album-cycle promotion. Strangeloop Studios' involvement signals the convergence of live-event visual design culture and music video…

The director

David Wexler, co-founder of Strangeloop Studios and known professionally as Strangeloop, is an LA-based artist, director, and innovator in visual concert production and virtual beings. Co-founder Ian Simon also serves as executive producer. Strangeloop…