MAY-A - Time I Love To Waste

What this video is

Released 18 February 2021 via Sony, 'Time I Love To Waste' is the second chapter in MAY-A's autobiographical queer coming-of-age narrative arc, continuing directly from her 2020 breakthrough single 'Apricots.' Both songs chronicle the same real-life relationship and were written in the same three-hour session. The video's sun-saturated, carefree visual language reflects Australia's COVID-controlled summer of…

Why it matters

A defining document of early-2020s Australian indie-pop's intersection with queer Gen Z identity. The video's candid, low-artifice aesthetic exemplifies the era's shift away from high-concept production toward authentic, social-media-fluent visual storytelling. Sits within a lineage of…