Cavetown - Ur Gonna Wish U Believed Me

What this video is

Released 14 May 2021 as the lead single from Cavetown's EP 'Man's Best Friend' (June 4, 2021) via Cave Music Limited / Sire Records / Warner. The track arrived during a period of heightened public discourse around mental health, particularly among younger generations navigating pandemic isolation. Cavetown — the project of Robin Skinner — had recently crossed over from DIY Bandcamp bedroom pop to major-label…

Why it matters

A landmark example of post-bedroom-pop major-label crossover: Cavetown's DIY internet roots (Bandcamp, YouTube covers, ukulele bedroom recordings) colliding with polished Warner-backed production. The video typifies early 2020s indie-pop visual language — narrative-driven, emotionally earnest,…

The director

Lewis Cater is a British-born director of music videos and commercials. He began directing whilst studying film and journalism at the University of Lincoln in 2008, receiving his first major label commission in his final year. He has since directed hundreds…