Sedona - Bullseye

What this video is

Released July 27, 2021, 'Bullseye' arrived during a distinct cultural moment when cottagecore — a TikTok-amplified aesthetic romanticizing rural, pre-industrial life — had peaked as a Gen-Z subculture identity during COVID-19 lockdowns and was transitioning into mainstream indie-pop visual language. Sedona's video taps directly into this current, blending Renaissance costuming with a pastoral outdoor setting to…

Why it matters

The video is a document of the cottagecore-indie-pop convergence of 2021, demonstrating how emerging artists used highly legible subculture aesthetics as a cost-effective branding and audience-targeting tool in the post-MTV, streaming-native era. It also exemplifies the continued vitality of…

The director

Madeline Leshner is an independent music video director active in the early 2020s indie scene, known for collaborating with emerging indie-pop and indie-rock artists. She frequently works alongside cinematographer/director Zach Stone. Her work is noted for…