Sedona - Crying On My Own

What this video is

Released September 21, 2020, 'Crying On My Own' arrived during the COVID-19 pandemic's first full year, a period in which independent Brooklyn-based acts relied heavily on music videos as a primary vehicle for audience connection in the absence of live performance. The video accompanies the lead single from Sedona's debut EP 'Rearview Angel' (October 23, 2020) and embodies a broader early-2020s trend of all-female…

Why it matters

Represents the early-2020s neo-80s indie synth-pop revival as practiced by emerging Brooklyn collectives. The video establishes a template of low-budget but meticulously art-directed visual storytelling that would become a signature mode for independent female-led pop acts in the post-2018 Spotify…

The director

Wesley Goodrich is an NYU Gallatin School graduate (class of 2019) who pivoted from public art and fashion into music video production design and direction during the COVID-19 pandemic. She is a Los Angeles-based production designer and director who founded…