HIDE - ＂Do Not Bow Down＂

What this video is

Released March 2021 during ongoing COVID-19 pandemic lockdowns, 'Do Not Bow Down' emerged from a period in which HIDE could not perform live — a constraint the duo acknowledged pushed Interior Terror toward more immediate, unstructured songwriting. Thematically, the video enacts bodily escape and destruction as regeneration, drawing on HIDE's longstanding politics of autonomy, empowerment, and resistance. The…

Why it matters

A landmark single in the 2020s post-industrial revival, 'Do Not Bow Down' exemplifies the convergence of noise-punk, dark electronic minimalism, and feminist body politics pioneered by HIDE across their Dais Records catalog. The self-directed video reinforces the genre's valorization of…

The director

Heather Gabel is a Chicago-based fine artist and graphic designer who co-founded HIDE in 2014 alongside percussionist Seth Sher. Gabel is responsible for HIDE's visual aesthetic across all media, including album artwork, collage, and video. Sher is a drummer…