Sheryl Crow - A Change Would Do You Good

What this video is

Released in 1996 as the fourth single from Sheryl Crow's self-titled sophomore album, 'A Change Would Do You Good' arrived during the height of the mid-90s female alt-rock surge — alongside artists like Alanis Morissette, PJ Harvey, and Liz Phair — when MTV actively programmed arthouse-leaning videos from singer-songwriters. The black-and-white, location-shot aesthetic of this Version 1 video aligns with an…

Why it matters

A canonical example of the mid-90s alt-rock music video that favored cinematic restraint over spectacle: black-and-white film stock, real locations, and a conceptual visual metaphor over performance spectacle. The video's co-direction by the artist herself was relatively uncommon at the…

The director

Lance Acord ASC is an American cinematographer and director. He studied photography and filmmaking at the San Francisco Art Institute and began his career assisting photographer/filmmaker Bruce Weber. He shot seminal 1990s music videos alongside Spike Jonze…