Sheryl Crow - Soak Up The Sun

What this video is

Released on February 11, 2002, 'Soak Up the Sun' was strategically positioned by Sheryl Crow as an emotional counterweight to the post-September 11 national mood, offering a message of gratitude and resilience through accessible pleasure. The video's Oahu beach setting, communal bonfire gatherings, and surfing imagery coded it as a celebration of free, sun-available joy — aligning with the song's lyrical…

Why it matters

A landmark of early-2000s adult alternative crossover pop, 'Soak Up the Sun' demonstrated how arena-caliber rock artists could pivot to sun-pop aesthetics to achieve mainstream chart success. The video's rapid-cut beach performance format became a defining template for the genre's visual language…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American music video and film director with over 200 credited works since the 1980s. A University of California Santa Barbara alumnus, he cited David Bowie's 'Ashes to Ashes' as his formative…