Daphne & Celeste - Ooh Stick You! (version 2)

What this video is

Released January 2000 on MCA/Universal's Perfect Noise imprint, 'Ooh Stick You!' (Version 2) arrived at the apex of UK bubblegum pop's commercial dominance. The video's web-channel conceit — complete with dial-up modem sound effects and mock internet programme segments — functions as a precise cultural artefact of the dot-com boom moment, when the consumer internet was both a novelty and an aspirational space. The…

Why it matters

A primary document of UK bubblegum pop at the Y2K inflection point. The video's internet-channel format is historically significant as an early commercial music video to adopt a web-native structural metaphor, predating the infrastructure (YouTube, broadband) it appears to reference. The rapid…