Basement Jaxx - Where's Your Head At

What this video is

Released in November 2001, 'Where's Your Head At' arrived at the apex of UK electronic music's mainstream crossover moment, when acts like Basement Jaxx, Fatboy Slim, and The Chemical Brothers were achieving international chart success without sacrificing experimental credentials. The video's Prague setting — chosen partly for its affordable production infrastructure and Eastern Bloc institutional architecture —…

Why it matters

A landmark in early-2000s electronic music video production, 'Where's Your Head At' helped define the concept-driven, high-craft approach to big beat and electro-house visual identity. Its Best Directorial Debut win at the Music Video Production Awards and Pitchfork's retrospective ranking among…

The director

Traktor is a Swedish filmmaking collective founded in 1991, comprising directors Mats Lindberg, Sam Larsson, Pontus Löwenhielm, Patrik von Krusenstjerna, and Ole Sanders, plus producer Richard Ulfvengren. They came together out of film school, initially…