Basement Jaxx - Back 2 The Wild - ( Official Video )

What this video is

Released April 2013, 'Back 2 The Wild' appeared during a period of renewed creative ambition for Basement Jaxx following years of relative quiet. The track was originally intended as the lead single for a proposed seventh studio album titled 'Music,' though the album was ultimately scrapped in favor of Junto (2014). The song featured Korean vocalists Baby Chay and Miss Emma Lee, reflecting an early crossover moment…

Why it matters

Represents a peak expression of UK maximalist electronic pop video aesthetics in the early 2010s, channeling the Basement Jaxx tradition of visual excess established with 'Where's Your Head At' (2002) and 'Romeo' (2001). The video consolidates Mat Maitland's collage-art language as a defining…

The director

English visual artist and creative director based in London. Renowned for surrealist-pop photo collage works. Started career at WEA (Warner Bros. Records) as a designer; joined Big Active in the early 2000s as creative director, working on campaigns for…