2 Chainz - 4 AM ft. Travis Scott

What this video is

Released November 17, 2017, '4 AM' arrived at the commercial apex of the trap music era, when Atlanta-rooted aesthetics had become the dominant visual language of mainstream hip-hop. The video deploys familiar luxury-trap signifiers — lavish interiors, late-night parties, and automotive exhibitionism — to support a track built on Murda Beatz's production and the marquee pairing of 2 Chainz and Travis Scott, two…

Why it matters

A canonical example of 2017 commercial trap video production: rapid editing synchronized to trap percussion, warm low-key lighting as genre shorthand for after-dark hedonism, and the superstar feature collaboration as centerpiece. The video's camcorder inserts anticipate the lo-fi vérité trend…

The director

Ben Newman is a music video director active in the mid-to-late 2010s, credited with work in the commercial hip-hop and trap space. His directorial credit for '4 AM' is listed on the Music Video Wiki (musicvideo.fandom.com).