Justin Bieber - Come Around Me (CHANGES： The Movement)

What this video is

Released on March 4, 2020 — just weeks after the February 14 drop of 'Changes' — this video is part of Changes: The Movement, a 16-video visual album series that mirrors Bieber's earlier Purpose: The Movement (2015). The series represented Bieber's full creative re-emergence after a five-year album hiatus, during which he battled Lyme disease, mental health challenges, and drug addiction — struggles documented in…

Why it matters

Represents the early-2020s pop visual album tradition — a format pioneered in the streaming era where every album track receives a choreography-driven video, forming a unified long-form work. Changes: The Movement directly continues the lineage of Purpose: The Movement (2015) and engages with the…

The director

Nick DeMoura is a world-renowned creative director, choreographer, and show designer from Fall River, Massachusetts. He rose to prominence through his long-term collaboration with Justin Bieber, serving as Creative Director and Choreographer for the Believe…