Justin Bieber - At Least For Now (CHANGES： The Movement)

What this video is

Released April 6, 2020, during the first weeks of global COVID-19 lockdowns, 'At Least For Now (CHANGES: The Movement)' is part of a 16-video dance-visual-album series tied to Bieber's fifth studio album Changes (released February 14, 2020). The series consciously echoed Purpose: The Movement (2015), Bieber's earlier choreography-based visual project. Rather than featuring Bieber himself, the video hands the screen…

Why it matters

Represents a key artifact of the 2020 pop-R&B visual album movement, wherein streaming-era pop stars commissioned full suites of choreography-driven videos for album tracks that would not receive traditional single promotion. The series signals the maturation of YouTube as a primary music video…

The director

World-renowned creative director, choreographer, and show designer from Fall River, Massachusetts. Rose to prominence as Creative Director and Choreographer for Justin Bieber's Believe World Tour (2012–2013) and served as production designer for the Purpose…