Justin Bieber, Summer Walker - Yummy (Summer Walker Remix ⧸ CHANGES： The Movement)

What this video is

Released in April 2020 amid the early COVID-19 pandemic, this video capped the Changes: The Movement series — a dance visual album concept Bieber revived from his 2015 Purpose: The Movement project. Rather than conventional narrative or performance videos, the series foregrounded the dance community, functioning as both artistic statement and surrogate touring content during a period when live performance was…

Why it matters

A key artifact at the intersection of pop visual album culture, competitive dance-crew aesthetics, and YouTube-native content strategy. The Changes: The Movement series as a whole — with this video as its finale — continued a lineage traceable from Michael Jackson's short-film era through the…

The director

Nick DeMoura is a Fall River, MA-born creative director, choreographer, and show designer. He first entered the public eye through his long-running collaboration with Justin Bieber, serving as Creative Director and Choreographer for Bieber's Believe Tour,…