Justin Bieber - That’s What Love Is (CHANGES： The Movement)

What this video is

Released as part of the CHANGES: The Movement series, a companion visual project to Justin Bieber's fifth studio album Changes (Def Jam / RBMG, February 14, 2020). The album marked Bieber's return after a five-year recording hiatus and was positioned as an intimate, R&B-forward love letter dedicated to his marriage. The dance video series, directed entirely by longtime collaborator Nick DeMoura, extended the visual…

Why it matters

Represents a key artifact of the 2020 mainstream pop-R&B dance video genre — a YouTube-native choreography series bridging the gap between traditional music video and long-form visual album formats. Continues the legacy of Bieber and DeMoura's collaborative dance-driven visual identity, echoing…

The director

World-renowned creative director, show designer, and choreographer from Fall River, Massachusetts. First rose to prominence through his long-term collaboration with Justin Bieber. Served as Creative Director and Choreographer for Bieber's Believe World Tour…