Justin Bieber - Habitual (Nature Visual)

What this video is

Released during the Changes album campaign (February–April 2020), this visual is part of a deliberate Apple Music-exclusive nature series that repositioned Bieber as a mature, faith-driven artist. Shot in an abandoned Spanish mission-style church with autumn leaves and an angel mural, the video channels themes of spiritual gratitude and enduring romantic love. The warm, organic aesthetic contrasts with the…

Why it matters

Represents a pivotal moment in mainstream pop music video aesthetics: the embrace of organic, faith-anchored, nature-immersed visuals as a credibility and sincerity marker. The Apple Music exclusive distribution model also signals the platform-native, streaming-first era of music video premieres,…

The director

Michael D. Ratner is CEO & Founder of OBB Media, founded in 2016. He graduated summa cum laude from the University of Pennsylvania and holds an MFA in film directing from NYU Tisch. His work has earned a Grammy nomination (Justin Bieber: Our World), Peabody…