Justin Bieber - Changes (CHANGES： The Movement)

What this video is

Released in March 2020 during the initial weeks of the COVID-19 pandemic, the CHANGES: The Movement series arrived at a moment when live performance had been abruptly cancelled globally. The visual album format — delivering a choreographed dance video for every track on Changes — repurposed YouTube as a virtual performance venue. The project consciously echoed PURPOSE: The Movement (2015), reinforcing the format as…

Why it matters

This video is a key artifact of the early-2020s choreographic visual album trend, in which streaming-era pop artists replaced conventional narrative music videos with dance-performance films distributed serially on YouTube. It represents the maturation of a format pioneered by Bieber and DeMoura…

The director

Nick DeMoura is a world-renowned creative director, choreographer, and show designer born in Fall River, Massachusetts. He rose to prominence through his long-running collaboration with Justin Bieber, serving as creative director and choreographer for the…