Justin Bieber - Second Emotion (CHANGES： The Movement) ft. Travis Scott

What this video is

Second Emotion (CHANGES: The Movement) exists within a landmark moment in pop-music visual culture: the dance-visual album format, previously pioneered by Bieber's own Purpose: The Movement (2015), is here revisited at scale across the entire Changes LP. Released on Def Jam/RBMG on February 14, 2020, Changes marked Bieber's return after a five-year studio absence, contextualized by his public battles with Lyme…

Why it matters

Represents the maturation of the dance-visual album format in mainstream pop, extending the lineage from Michael Jackson's Thriller short films through Beyoncé's Lemonade to Bieber's own Purpose: The Movement. The video demonstrates how contemporary R&B-trap-pop crossover aesthetics can be…

The director

Nick DeMoura is a world-renowned creative director, choreographer, and show designer based in Los Angeles, originally from Fall River, Massachusetts. He rose to prominence as Creative Director and Choreographer for Justin Bieber's Believe World Tour (2012)…