Justin Bieber - Sorry (PURPOSE ： The Movement)

What this video is

Released October 22, 2015 as part of the Purpose: The Movement companion visual project, 'Sorry' arrived at the apex of Justin Bieber's commercial and critical rehabilitation following a turbulent public period. The video is notable for deliberately excluding the artist from the visual entirely, centering instead on Parris Goebel and her New Zealand dance crews — a radical departure from mainstream pop video…

Why it matters

A landmark in the choreography-driven pop music video subgenre, 'Sorry (PURPOSE: The Movement)' demonstrated that a mainstream pop video could achieve massive commercial success — peaking at #1 on the Billboard Hot 100 and accumulating billions of YouTube views — without featuring the recording…

The director

Parris Renee Goebel MNZM (born 29 October 1991) is a New Zealand dancer, choreographer, and director of Samoan, Chinese, and Scottish descent. She is founder of The Palace Dance Studio in Auckland, home to the ReQuest and Royal Family dance crews. The Royal…