Fatboy Slim - Going Out Of My Head

What this video is

Released on 21 April 1997 via Skint Records, 'Going Out of My Head' was the breakthrough single that first placed Fatboy Slim (Norman Cook) inside the UK Top 100, peaking at #57, and simultaneously became his first US charting single at #28 on Billboard Alternative Songs. The video arrived at the precise moment when big beat — a fusion of hip-hop breaks, rock samples, and rave energy — was crossing from Brighton…

Why it matters

A defining artifact of the UK big beat movement, the video paired the genre's sample-collage aesthetic — drawing on The Who, Led Zeppelin, and Sly & the Family Stone — with the visual vernacular of hip-hop street performance. Directed by a fine-art video practitioner, it elevated the genre's MTV…

The director

Doug Aitken (born 1968, Redondo Beach, California) is an American multidisciplinary artist and filmmaker. He earned a B.F.A. from Art Center College of Design, Pasadena, in 1991. His practice spans photography, sculpture, single and multi-channel video,…