Willy Moon - Yeah Yeah

What this video is

Released October 31, 2012, 'Yeah Yeah' arrived at the height of retromania in indie pop — a moment when artists like Jack White, Alabama Shakes, and Willy Moon were mining pre-1960s rock, soul, and R&B as source material for contemporary production. Moon, a New Zealand-born artist based in London, had been signed to Jack White's Third Man Records imprint, anchoring him within the neo-retro rock ecosystem. The…

Why it matters

A defining artifact of early-2010s neo-retro pop-crossover: the video demonstrated that high-concept, single-location practical stagecraft could compete visually with big-budget productions in the YouTube era. Courtès's mirror-multiplication technique became widely cited as a masterclass in doing…

The director

Alex Courtès is a French artist and director of music videos and feature films. After studying at Penninghen, he created album artwork and designed the iconic helmets for Daft Punk, and produced graphic art for Cassius and Air. Since 1999 he has directed…