Would You Be Happier Official Music Video The Corrs - Would You Be Happier Official Music Video The Corrs

What this video is

Released as the lead single from The Corrs' 2001 greatest-hits compilation, 'Would You Be Happier?' arrived at the tail end of the band's commercial peak, itself a product of the late-1990s Celtic pop crossover boom. The video's genre-parody structure — lampooning glam-rock, hip-hop, and punk — reflects the early-2000s pop self-awareness catalysed by TRL-era MTV culture, in which mainstream acts increasingly…

Why it matters

Represents the mature, self-reflexive phase of Irish crossover pop, bridging Celtic soft-rock heritage with MTV-era comedic concept video production. The multi-genre parody format anticipates later meta-ironic pop video trends and documents how commercially successful heritage acts navigated genre…

The director

Dani Jacobs (born 16 April 1963, London, UK) is a British music video director and editor. He studied physics at the University of Manchester before leaving for film. He worked as a resident filmmaker and VJ at The Haçienda nightclub, entering the music…