Matchbox Twenty - Mad Season

What this video is

Released February 26, 2001 as the third single from Matchbox Twenty's second album, 'Mad Season' arrived at the apex of the band's commercial visibility. The album debuted at #3 on the Billboard 200 with 365,000 first-week sales and was certified 4x Platinum. The video's celebrity-mob concept directly engages with the accelerated fame the band experienced following Rob Thomas's co-writing and performance credit on…

Why it matters

Represents the mature commercial phase of post-grunge pop-rock, where bands like Matchbox Twenty achieved platinum mainstream success while retaining alternative rock credibility. The video's satirical self-referentiality is a hallmark of early-2000s major-label rock video production,…

The director

Philip Harder (born 1965) is an American music video and commercial director. He operated Harder/Fuller Films from 1985 to 2005 and directed at Quentin Tarantino's A Band Apart Commercials and Music Videos. His extensive music video roster includes Prince,…