The Thermals - How We Know

What this video is

Released in 2004 as a single from 'Fuckin' A' on Sub Pop Records, 'How We Know' arrived during a period of renewed mainstream interest in DIY punk and indie rock catalyzed by the broader garage rock revival. Portland, Oregon had become a hub of credible independent music, and The Thermals — a three-piece featuring Hutch Harris, Kathy Foster, and Jordan Hudson — embodied the city's ethos of raw, fast, melodic punk.…

Why it matters

Represents the mid-2000s Sub Pop indie punk moment at its most concentrated: a 3:29 performance concept video for the longest track on an album where nothing else exceeded two and a half minutes. The projection overlay device elevates what could be a straightforward performance clip into a…

The director

Director and editor born in Vietnam, raised in the United States. Attended Vancouver Film School in British Columbia, majoring in Film Production. Spent approximately twenty years working in Texas, New York, and Oregon on commercials and music videos,…