JULIUS - Back To The Days (International Version)

What this video is

JULIUS is an Amsterdam-based pop rock trio formed by graduates of the Amsterdam Conservatory of Music. 'Back To The Days' was their debut single, released April 2014, and charted in the Dutch Top 40 tipparade for seven weeks. The song gained broader international reach when it was featured in an episode of the American soap opera The Bold and the Beautiful, broadcast across approximately 130 countries. This…

Why it matters

Represents the mid-2010s wave of European acoustic-influenced indie pop that leveraged international soap opera and streaming placements to bypass traditional radio gatekeeping. JULIUS exemplifies the 'conservatory pop' subgenre: technically proficient, melodically accessible, and visually clean —…